We believe that video is a powerful communication tool. Kelly is passionate about the user experience and that really comes through in this episode. Kelly also talks about how SOM has really listened to its consumers to make key feature shifts during the COVID-19 pandemic. This episode highlights the importance of using videos in the online space to engage students. On the 14th episode of EdUp EdTech, I had the pleasure of speaking with Kelly Jura, Vice President of Brand and User Experience at Screencast-O-Matic (SOM).
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